Ontario Electrical League

Your Phones Are Ringing.
Nobody's Answering.

How Electrical Contractors Are Losing $10K–$50K/Month
in Revenue — and Don't Even Know It

Paul Meyers  |  PM Consulting Inc.  |  Contractor Marketing Engine

About Me

I'm not an "AI guy."
I'm a contractor guy who uses AI.

22 Years in Sales

Rose from salesperson to GM at North Bay Toyota. I know what it takes to close.

$300K in 8 Months

Launched PM Consulting in April 2025. Helping contractors stop losing leads.

Built for Trades

Every system I build is for contractors and home service pros. Not dentists. Not lawyers. You.

Contractors don't need
more leads.
They need to stop losing
the ones they already have.

The Problem

The 5 Places You're
Bleeding Money

1
The Missed Call
You're on a job site. Phone rings. You can't answer.
$3K–$8K gone
2
The Dead Database
500+ past customers who haven't heard from you in years.
$50K+ dormant
3
The Quote Follow-Up Gap
You send a quote. You're too busy to follow up. They go elsewhere.
30–50% lost
4
The Review Gap
Your competitor has 247 reviews. You have 34. Google picks them.
Invisible online
5
The Website That Doesn't Work
Looks nice, but doesn't capture leads at 11pm when the panel sparks.
24/7 leak
Leak #1

The Missed Call

You're pulling wire. Phone rings.
You can't answer.

That homeowner calls the next electrician on Google.

That was a $3,000–$8,000 panel upgrade you'll never know about.

62%
of callers won't leave a voicemail.
They just call someone else.
The Fix

Voice AI Answers Every Call

An AI receptionist that sounds human.

It answers the phone. Qualifies the lead. Books the appointment. Sends you the details.

24 hours a day. 7 days a week.

No hold music. No voicemail. No lost leads.

Average monthly value recovered

$12K+

in jobs that would have been missed

Leak #2

The Dead Database

You've done hundreds of jobs over the years.

Those past customers already trust you.

But you haven't talked to them in 2 years. So when they need an EV charger installed, they Google someone new.

Your existing database is a goldmine you're sitting on.

5x
cheaper to sell to an existing
customer than find a new one
The Fix

Database Reactivation

One simple text message to your past customers:

"Hey [Name], it's [Your Company]. We're booking EV charger installs this month and wanted to reach out to past customers first. Interested?"

AI handles the replies. Books the appointments. You just show up and do the work.

Typical Results

15–30% response rate from past customers

Revenue Unlocked

$10K–$40K in the first 30 days from people who already know and trust you

Leak #3

The Quote Follow-Up Gap

You drive to the house. You scope the job. You send the quote.

Then you get busy. A week goes by. Two weeks.

The homeowner went with the contractor who followed up.

You didn't lose on price. You lost on speed.

48%
of contractors never follow up
on a quote. Not once.
The Fix

Conversational AI Follows Up For You

AI sends a follow-up text 24 hours after the quote.

Then again at 3 days. Then 7 days.

Personalized. Conversational. Not robotic.

It handles objections, answers questions, and books the job — all by text.

Before

Quote sent → silence → lost job

After

Quote sent → AI follows up → job booked → you get paid

Leak #4

The Review Gap

A homeowner searches
"electrician near me."

Two results show up:

ABC Electric — 247 reviews, 4.9 stars

Your Company — 34 reviews, 4.7 stars

Who do they call?

93%
of consumers read reviews
before choosing a contractor
The Fix

Reviews AI Automates It

After every job, AI automatically sends a review request.

Text message. One tap. Takes 30 seconds for the customer.

Negative feedback? Gets routed to you privately first — never hits Google.

One contractor went from 40 to 180 reviews in 6 months.

Typical results

10–20

new 5-star reviews per month

Without asking a single customer yourself

Leak #5

The Website That
Doesn't Convert

Your website might look nice.

But when a homeowner lands on it at 11pm because their panel is sparking — can they talk to someone?

Or do they see "Call us Monday–Friday 8am–5pm" and go to the next result?

Your website should be a 24/7 salesperson, not a digital business card.

Most contractor websites

Static brochure. Contact form nobody checks. No chat. No AI. Leads bounce.

A smart website

AI chat widget. Instant engagement. Qualifies the lead. Books the call. Captures the job.

The Opportunity

EV Chargers Are Exploding

Homeowners are buying EVs at record rates.

They search for "EV charger installation" at 10pm after buying a Tesla.

If your phone doesn't answer and your website doesn't capture that lead —

you just lost a $2,500 job to the guy whose does.

$2,500
Average EV charger install

Miss just 2 per month and that's

$60K/year
walking out the door
The Math

Let's Do The Simple Math

Missed calls per week 3
× Average job value $3,000
× Weeks per year 52
= Revenue walking away $468,000

Even if you close just half...

$234K
in recovered revenue per year

From answering your phone.
That's it.

The Solution

The Zero Lead Loss System

🌐
Smart Website
SEO-optimized with AI chat — captures leads 24/7, even at midnight
📱
Database Reactivation
Wake up your past customers with AI-powered text campaigns
Reviews AI
Automatically generate 10–20 new Google reviews per month
📞
Voice AI
AI receptionist that answers, qualifies, and books — sounds human
💬
Conversational AI
Text-based follow-up that handles objections and closes jobs
The Transformation

Before vs. After

Missed calls go to voicemail
Past customers forgotten
Quotes sent, never followed up
34 Google reviews
Website = digital business card
Every call answered & booked
Database generating repeat revenue
AI follows up until they decide
200+ reviews, climbing monthly
Website = 24/7 lead machine

Let's Call
My AI Receptionist.
Right Now.

Watch it answer. Qualify the lead. Book the appointment.
In real time. No scripts. No tricks.

"You don't need a bigger marketing budget.
You need to stop the bleeding first."

— Paul Meyers, Contractor Marketing Engine

Next Step

Free Lead Flow Audit

15 minutes. I'll show you exactly where you're losing leads and how much it's costing you. No pitch. Just math.

Book Your Free Audit

Paul Meyers
(705) 491-2627
paul@pmconsulting.ca

contractormarketingengine.ca  |  ai-employee.ca

Thank You.

Stop losing the leads you're already earning.
Your phone should never go unanswered again.

Paul Meyers  |  PM Consulting Inc.  |  Contractor Marketing Engine